Why Video Content is a MUST in Today's Digital World [GUEST BLOG]

Most companies quite rightly spend time, effort and/or money on SEO to attract visitors to their site. Sure, we buy why this is important.

But do they really consider what type of online content will keep them there? It’s one thing getting the traffic in, but if they jump straight off the page what have you really gained?

When all is said and done, the job of a website is to be your shop window on the cyber high street and you need it to be remembered. Google recognises that the days are numbered for just standard block text and stock images, and that we all need to interact with customers in more engaging and exciting ways.

Welcome - the emphasis on ‘rich’ content. Algorithm technology can now recognise site with video content, making it one of the key factors to keep customers engaged!

So much so, a Forrester Research study shows that a website with video is 53x more likely to land on the front page on Google searches. The two main reasons are:

  1. More dynamic and rich content to satisfy consumer desires, and

  2. Longer site engagement keeping visitors interacting for longer.

It is also proven by Dr John Medina, who is the author of the book ‘Brain Rules’ that movement has a hugely positive impact on our memory. Video footage of course has the added benefit of being supercharged with audio [both the spoken word and/or music] – therefore capturing your customers’ imagination with the most prominent of their two senses.

One of the most powerful stats from Forrester Research is that a 'one minute video has the same value as 1.8 million words that would take up 3,600 web pages.’ To put it into perspective, that would take 100 hours to read and in paper terms would use 8 reams of A4 and 16 ink cartridges to print!

A good example for video to convey a complicated message is the ‘How To’ and ‘Explainer’ genres that have taken YouTube by storm.

I personally used a video to learn how to cook the perfect poached egg, something that is easier to convey by watching, rather than reading a recipe! I wanted to see how it was done!

Video can take many forms and satisfy many needs of customers, from unboxing and explainer videos, showcase and product videos, through to short marketing promos and testimonial videos. Any business, large or small, can improve their customer journey with this rich video contact. Whether that be awareness or acquisition to cross/upsell, and of course the holy grail of being an advocate of products or a business.

Think of video as the most powerful way to connect with your customers by reaching out to them through their PC’s, laptops, tablets and smart phones.

Advennture Design has an exclusive partnership with Taking the Pixels; suppliers of video production, aerial footage, animation, visual effects and photography. Talk to us for your bespoke quote today hello@advennturedesign.com

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